News Archive
News Archive
bc smIBC: CAMERON | PACE Group Partners With Grass Valley On 3D
At IBC, 3D technology provider, the CAMERON | PACE Group, announced a wide-ranging partnership with Grass Valley that the two companies hope will accelerate the broadcast industry's move to3D stereoscopic production. The two companies will be particularly focused on bringing a better 3D workflow to the broadcast arena, creating new products for the market, and developing more efficient and effective production solutions in the live 3D sports and entertainment broadcasting areas. "We have to have powerful alliances with people who are major players in broadcast in order to really be able to fulfill...
 
digitaltveuroCAMERON | PACE teams up with Grass Valley for 3D
CAMERON | PACE Group, the 3D production technology company set up by Hollywood film director James Cameron and long-term collaborator Vince Pace at the NAB show earlier this year, has formed a strategic alliance  with production technology provider Grass Valley to develop 3D workflow for the broadcast arena, develop new products for the market, and advance and promote production solutions in the live 3D sports and entertainment broadcasting areas.“We have to have powerful alliances with people who are major players in broadcast in order to really be able to fulfill this future and...

 
James Cameron on 3D: the TechRadar interviewbbc dinosaur sm
James Cameron is the biggest advocate for 3D working in Hollywood today. His hit movie Avatar kick-started a new wave of 3D movie-making, using techniques and technology that proved 3D could move beyond being a gimmick. Although it wasn't to some critics' tastes, the numbers do not lie. Not only is Avatar the best-grossing 3D movie ever made, it is the best-grossing movie ever made. The key to Avatar's success was that Cameron put 3D at the forefront of the film-making process, and he is now building a business out of offering his insight (and equipment) to other film-makers. The fruits of this could be seen at this year's IBC (International Broadcasting Convention), where...
 
Cameron – “All my Films will be 3D” (IBC 2011)3d focus logo sm
The director was speaking at a special showing in Amsterdam of a 3D version of Titanic; the director's 1997 blockbuster which is being re-released in 2012, just days before the centenary of the moment that the ship sank. Cameron has spent US18m on firstly creating a digital 4K (or four times the resolution of HD) master from the original 35mm print and then had each frame converted into 3D. "It is a highly subjective process and mind-numbingly tedious," he said. "It literally is as simple as asking yourself is that character in the foreground or background of another character and making them bigger or smaller accordingly. You have to take depth cues from every part of the frame."

 
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